I got an e-mail today on my company website http://timberlinelogcabins.com/ from a person who bought a log home from a supposed log home builder. After the first winter, in which they could hardly heat their home, they are looking for a contractor to come in and fix their home so it is liveable. I felt terrible for them that they had spent their hard-earned money on a poorly built home. I gave them a few references to people who do that kind of work and then I started thinking. Why do people cut corners and essentially cheat their customers to make more money?
I learned long ago that if you offer a quality product and great service that you will never lack customers. In a tough economy, the best advertising you can get is a good referral. You get good referrals by doing your best for each and every customer. If business people would live by this mantra, we would have little need for bonding, insurance and attorneys. Whatever it is that you do, try to do it the best you can.
Just a thought from the chainsaw carpenter.
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